Tiara White

More Work

Ad Age •

Hispanic Heritage Month 2023—how Disney, the NFL, Ally and other brands are celebrating

In 1968, U.S. Congressman George E. Brown of California proposed the idea for a Hispanic Heritage Week to Congress. Two decades later, it’s a monthlong celebration that honors and traces the contributions of Hispanic Americans across art, science, culture and more. 
Below, see how some major brands are celebrating Hispanic Heritage Month in 2023. Be sure to also check out our essay series, “A Celebration of Creative Excellence for Hispanic Heritage Month,” featuring contributions from top Hispan...
Ad Age •

Walmart, Netflix and Target are among the top brands for Hispanic consumers

More than half of Hispanic consumers (56%) also said they like it when brands include cultural holidays in advertising. Target partnered with Mexican American Dr. Linda Parra last December to show how she celebrates Dia de los Reyes Magos (Epiphany). And 80% of Hispanic respondents said companies should be involved in social and political issues in some respect. Target pledged $5 million to be a founding donor to the National Museum of the American Latino.  
Target’s focus on representing the bi...
Ad Age •

Brand loyalty ranking—Mattel surges while Twitter falls after X rebrand

The top three brands—Apple, Amazon and Domino’s—remained unchanged from last year. There was, however, plenty of movement among the streaming brands surveyed. 
Netflix jumped from eighth place to fourth, while Apple TV moved from 14th to 10th. But Disney+ fell to 13th from fourth, while Paramount+ dropped from 55th to 61st. The divergent trends are indicative of broader trends in the streaming industry—Apple TV had a major hit on its hands with “Ted Lasso,” and also had the fortune of starting i...
Ad Age •

How to get Gen Z to shop in stores

Nike, Forever 21, Sephora, Urban Outfitters and Lululemon were among the retailers that Gen Zers preferred shopping in-store the most, according to the survey. These brands are also the ones using social media in interesting ways that connect back to the store, according to the report. 
Nearly 50% of Gen Z consumers ages 18-22 surveyed said bringing social media tie-ins via digital displays or at-the-shelf signage would improve their shopping experiences. This shows the importance of having repr...
Ad Age •

Aaron Rodgers stars in ‘This Is SportsCenter’-style office mockumentary for Amberjack shoes

Aaron Rodgers’ season may have ended prematurely on Monday night, but the endorsement game continues—as the New York Jets quarterback is starring in a just-released mockumentary campaign for Amberjack dress shoes.
Amberjack, in which Rodgers is an investor, partnered with creative agency Bacon & Eggs Media on a “This Is SportsCenter”-style two-minute workplace comedy, starring the quarterback as just another Amberjack co-worker.
“They reached out and said, hey, Aaron Rodgers is a part of our com...
Ad Age •

Pumpkin Spice 2023—why the fall craze still resonates with consumers

While much of the country is still baking in summer heat, the pumpkin-spiced season is already here—at least according to brands such as Starbucks, Dunkin’, Jet-Puffed and countless others that are once again filling grocery stores and online shopping sites with pumpkin creations. Busch beer is even out with a special pumpkin brew for dogs (without the alcohol).
The annual fall craze—which Starbucks helped create 20 years ago with its first Pumpkin Spice Latte—has grown to almost ridiculous prop...
Ad Age •

FIFA Women's World Cup 2023—see the ads from Nike, Coke, Adidas and more

The 2023 FIFA Women's World Cup kicks off today in Australia and New Zealand and brands from Coca-Cola to Roblox are getting in on the action with campaigns and activations for the soccer tournament. 
Below, a look at some of the biggest campaigns running as the U.S. looks to win its third straight title.
Also read: A marketing guide to the Women's World Cup
And: Why the Women's World Cup is Twitter's next big ad test
Editor's note: This story will be periodically updated with new ads.





A...
New York City News Service •

Head-On Conflict

MANHATTAN — The fans in the bleachers were noisy after every touchdown as East Harlem Pride defeated Evander Childs Campus 23-0 on a clear, sunny afternoon.

Cristina Mendez was watching nervously as her son Jeffrey Palomino Jr., a 16-year-old tight end, and his Evander Childs teammates leapt into action each time the quarterback called the signals to begin a play.

It wasn’t the outcome of the city Public Schools Athletic League game that had her worried. Her look of concern mirrored that of ot...