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Business Insider •

The Olympics will be dominated by social media and influencers this year, as Gen Z and millennials look for fun and unique coverage

The 2024 Olympic Games are around the corner, and influencers including YouTuber Kai Cenat and "Call Her Daddy" host Alex Cooper are heading to Paris to contribute to the coverage.Social media and influencers are set to dominate the Paris Games as audiences look for closer access to teams and athletes and a more personable perspective on sports than traditional anchors provide.A new study by United Talent Agency found that 78% of US consumers who plan to watch the 2024 Summer Olympics plan to do...
Business Insider •

The biggest winners of the 2024 Olympics will be the athletes who can break through on social media — not just get the gold

The 2024 Olympic Games could be bigger than ever for athletes looking to build content careers and score brand deals, particularly for young or newer names.Every four years, the Summer Olympics are a huge opportunity for brands to reach global fans through sport and for athletes to build names for themselves on one of the world's biggest stages.Social media has created more of these opportunities for athletes and brands, and it's grown by leaps and bounds since the last Summer Games in Tokyo in...
Business Insider •

Caitlin Clark is one of the most popular basketball players in the game right now and is changing views of women's sports

Indiana Fever point guard Caitlin Clark has changed perspectives of women's basketball and sports from her college days to the WNBA.A new study conducted by market-research firm YouGov found Clark is the most popular women's basketball player in the US and that her broad appeal with both men and women rivals that of superstar male athletes like LeBron James.Clark was rated positively by 42% of US adults. She ranked particularly high among males; 49% of the men surveyed viewed her positively, as...
Insider •

College donors are fed up with the pressure to pay more and more money to attract top athletes

In June, the NBA Hall of Famer Charles Barkley sounded off about name, image, and likeness and transfer rules that he thinks have "ruined college sports" for most athletes. Barkley expressed his frustrations on OutKick's "Don't @ Me With Dan Dakich" podcast, saying that many schools may "go under" trying to pay players they can't afford and that donors are growing weary of being hit up for money to support recruiting.

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Business Insider •

I scored over 20 sponsorships as a student-athlete. Since graduating, I've worked full time helping other students make money from NIL.

This as-told-to essay is based on a conversation with Lauren Hoselton, a former track-and-field athlete from the University of Mississippi and the founder of Total NIL. The following has been edited for length and clarity.I am a former track-and-field athlete for the University of Mississippi. In 2021, when new name, image, and likeness rules were implemented for student-athletes, I knew brands wouldn't knock on my door to pay me to show up for a birthday party. Those opportunities usually go to...
Business Insider •

3 influencers break down how they make money from gambling content, from YouTube ads to affiliate marketing

The expansion of legal gambling in the US has kickstarted the growth of gambling influencers who play and promote sports betting, slots, and other casino games online.Josh Duffy, known for his gaming channel Slotaholic, plays slot machines on YouTube for his 27,000 subscribers. Kelly Koffler, who has nearly 60,000 subscribers across her YouTube channels Casino Kelly and Beyond Blackjack, plays casino games such as slots and Blackjack. And, Jon Della Terza, also known as the "NJ Slot Guy," create...
Insider •

The life of a sports banker

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When the biggest sports deals in the world happen, teams' buyers are typically the ones in the headlines.

Whispering in the ears of the billionaires and celebrities doing the buying, however, are investment bankers. Whether it's an ex-CEO buying an NBA team or a European soccer club owner looking to sell their stakes, financial experts who specialize in negotiating and valuation have an eno
Insider •

20 private-equity firms making big moves in sports, from investing in NBA teams to women's and youth sports

Apollo owns Yahoo and is reportedly eyeing a bid for sports broadcaster Paramount Apollo Global Management, a major player with nearly $76 billion in assets under management through its PE funds, holds key investments in the media and sports world, most notably Yahoo, which it acquired in 2021. Last year, the media brand named former ESPN and BetMGM exec Ryan Spoon as president of Yahoo Sports and acquired the social sports-betting app Wagr as part of its plans to turn the business around. Apoll
Insider •

When billionaires want to buy a sports team, they call these bankers at Goldman Sachs, Inner Circle Sports, and more

Carey has worked on roughly three dozen transactions for professional sports stadiums since he started his career — including sales of legendary venues like MetLife Stadium in Rutherford, New Jersey — earning him a reputation as the banking industry's "guru of stadium financing," as Bloomberg described him in 2015. Alongside Dase, an investment banker, Carey coheads a special sports investment-banking group at Goldman Sachs, established and formalized last year to help the firm win sports M&A bu
Business Insider •

Women athletes are on fire. See the 13 top investors and fund managers pouring money into the next 'big opportunity' in sports.

Marc Lasry made his fortune in distressed debt investing as the co-owner of $13.8 billion Avenue Capital Group. He got his start in sports in 2014 when he helped buy the ​​NBA's Milwaukee Bucks for $550 million. Last year, he sold his stake in a deal that valued the team at $3.5 billion, according to reports. Now, Lasry's trying to make more such deals on behalf of investors – and women's sports is expected to play a big role. Soon after selling his stake in the Bucks, Lasry announced the Avenue
Business Insider •

College athletes can now get paid, but it's not easy. NFL prospect Braden Fiske shares the biggest do's and don'ts.

• Braden Fiske is a defensive tackle for Florida State projected to be drafted by the NFL.
• He shares his experience trying to make the most of his name, likeness, and image.
• He advises students to network and learn to say no to offers.


Until recently, the National Collegiate Athletic Association barred student athletes from being compensated despite the billions of dollars their efforts were earning for their universities.

That changed on July 1, 2021, when the US Supreme Court ruled t
Business Insider •

The NFL's annual meeting is happening now. Here are 6 firms that stand to win if the league opens its doors to new investors.

Each spring, the owners of the 32 NFL teams get together to discuss a variety of topics, such as where the Super Bowl will take place. This year's meeting is being closely watched by Wall Street because of a planned discussion about whether to start letting team owners sell stakes to private-equity firms and other institutional investors.

Currently, the NFL only sells stakes to wealthy individuals. But skyrocketing team valuations are making it hard for anyone but the richest of the rich to par
Business Insider •

A new study explains why the sports-investing craze could get even crazier

Before the month is out, the NFL could decide whether it will open its doors to a slew of institutional investors, including private-equity firms, venture-capital funds, and even sovereign-wealth funds.

The topic has been up for debate in part because prices for NFL teams have risen so high that the individual- or family-ownership model is becoming less and less feasible. For example, Forbes has listed the Dallas Cowboys franchise as being worth $9 billion, making it the most valuable team in t
Business Insider •

From the lavish gifts to the flagrant waste: Here's what it's like to work for a billionaire hedge fund founder

For anyone wondering what it's like to work on Wall Street, Carrie Sun's book "Private Equity: A Memoir" describes her experience as the personal assistant to one of the world's top hedge fund managers.

The book takes readers through the elaborate hiring process (11 interviews), the daily stress, and the amazing perks of her job managing a billionaire's schedule.

This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.

Sun doesn't name the
Business Insider •

The NFL is gearing up to change team ownership rules in what could be a massive win for Wall Street

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NFL ownership is unique compared to other major-league sports. When you think of the NBA, the players spring to mind before the owners. But in the NFL, a team owner's face is oft
Ad Age •

What Black Gen Zers think of brands’ ad strategies

Black Gen Zers are dissatisfied with how brands are portraying them in advertising, according to a new study from Collage Group.
According to the consumer research firm’s findings, 65% of Black Gen Zers believe that too many brands have not done enough research on including racial and ethnic diversity in their advertising, and 31% have been dissatisfied with the portrayals of their race and ethnicity in advertising. 
Gen Z, people born between 1997 and 2012, get big attention from advertisers as...
Ad Age •

Hispanic Heritage Month 2023—how Disney, the NFL, Ally and other brands are celebrating

In 1968, U.S. Congressman George E. Brown of California proposed the idea for a Hispanic Heritage Week to Congress. Two decades later, it’s a monthlong celebration that honors and traces the contributions of Hispanic Americans across art, science, culture and more. 
Below, see how some major brands are celebrating Hispanic Heritage Month in 2023. Be sure to also check out our essay series, “A Celebration of Creative Excellence for Hispanic Heritage Month,” featuring contributions from top Hispan...
Ad Age •

Walmart, Netflix and Target are among the top brands for Hispanic consumers

More than half of Hispanic consumers (56%) also said they like it when brands include cultural holidays in advertising. Target partnered with Mexican American Dr. Linda Parra last December to show how she celebrates Dia de los Reyes Magos (Epiphany). And 80% of Hispanic respondents said companies should be involved in social and political issues in some respect. Target pledged $5 million to be a founding donor to the National Museum of the American Latino.  
Target’s focus on representing the bi...
Ad Age •

Brand loyalty ranking—Mattel surges while Twitter falls after X rebrand

The top three brands—Apple, Amazon and Domino’s—remained unchanged from last year. There was, however, plenty of movement among the streaming brands surveyed. 
Netflix jumped from eighth place to fourth, while Apple TV moved from 14th to 10th. But Disney+ fell to 13th from fourth, while Paramount+ dropped from 55th to 61st. The divergent trends are indicative of broader trends in the streaming industry—Apple TV had a major hit on its hands with “Ted Lasso,” and also had the fortune of starting i...
Ad Age •

How to get Gen Z to shop in stores

Nike, Forever 21, Sephora, Urban Outfitters and Lululemon were among the retailers that Gen Zers preferred shopping in-store the most, according to the survey. These brands are also the ones using social media in interesting ways that connect back to the store, according to the report. 
Nearly 50% of Gen Z consumers ages 18-22 surveyed said bringing social media tie-ins via digital displays or at-the-shelf signage would improve their shopping experiences. This shows the importance of having repr...
Ad Age •

Aaron Rodgers stars in ‘This Is SportsCenter’-style office mockumentary for Amberjack shoes

Aaron Rodgers’ season may have ended prematurely on Monday night, but the endorsement game continues—as the New York Jets quarterback is starring in a just-released mockumentary campaign for Amberjack dress shoes.
Amberjack, in which Rodgers is an investor, partnered with creative agency Bacon & Eggs Media on a “This Is SportsCenter”-style two-minute workplace comedy, starring the quarterback as just another Amberjack co-worker.
“They reached out and said, hey, Aaron Rodgers is a part of our com...
Ad Age •

Aaron Rodgers stars in ‘This Is SportsCenter’-style office mockumentary for Amberjack shoes

Aaron Rodgers’ season may have ended prematurely on Monday night, but the endorsement game continues—as the New York Jets quarterback is starring in a just-released mockumentary campaign for Amberjack dress shoes.
Amberjack, in which Rodgers is an investor, partnered with creative agency Bacon & Eggs Media on a “This Is SportsCenter”-style two-minute workplace comedy, starring the quarterback as just another Amberjack co-worker.
“They reached out and said, hey, Aaron Rodgers is a part of our com...
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